New Arrivals

PRE-AUTUMN '25

First steps into our new collection

EXPLORE NOW

NEW ARRIVALS

With perfectly fitted premium tees and ultra-soft sweaters, we welcome the new season ahead.

SHOP ALL
NEW
#color_Black Coffee
THE DESIO SLIM T-SHIRT
£45.00
NEW
color_White
THE DESIO SLIM T-SHIRT
£45.00
NEW
#color_Army Green
THE DESIO SLIM T-SHIRT
£45.00
NEW
#color_Maroon
THE DESIO SLIM T-SHIRT
£45.00
NEW
color_Navy Blue
THE DESIO SLIM T-SHIRT
£45.00
NEW
color_Mocha
THE DESIO SLIM T-SHIRT
£45.00
NEW
#color_Black
THE DESIO SLIM T-SHIRT
£45.00
NEW
#color_Black
THE VIGO POLO
£50.00
NEW
#color_Mocha
THE VIGO POLO
£50.00
#color_Army Green
THE EROS REGULAR T-SHIRT
£30.00
#color_White
THE EROS REGULAR T-SHIRT
£30.00
#color_Deep Stone
THE EROS REGULAR T-SHIRT
£30.00
#color_Storm Grey
THE EROS REGULAR T-SHIRT
£30.00
#color_Grey
THE EROS REGULAR T-SHIRT
£30.00
#color_Navy Blue
THE EROS REGULAR T-SHIRT
£30.00
#color_Black
THE EROS REGULAR T-SHIRT
£30.00
#color_Black
THE EROS REGULAR POLO
£35.00
#color_White
THE EROS REGULAR POLO
£35.00
#color_Navy Blue
THE EROS REGULAR POLO
£35.00
#color_Black
THE FABIO CREWNECK SWEATER
£55.00
#color_Grey
THE FABIO CREWNECK SWEATER
£55.00
NEW NEW
#color_Deep Stone
THE SANTONI CREWNECK SWEATER
£50.00
NEW NEW
#color_Oat Milk
THE SANTONI CREWNECK SWEATER
£50.00
NEW NEW
#color_Black
THE SANTONI CREWNECK SWEATER
£50.00
NEW NEW
#color_Mocha
THE SANTONI CREWNECK SWEATER
£50.00
NEW NEW
#color_Navy Blue
THE SANTONI CREWNECK SWEATER
£50.00
SALE
#color_Light Beige
THE LINEN SHORTS
£55.00 £25.00
SALE
#color_White
THE LINEN SHORTS
£55.00 £25.00
SALE
#color_Black
THE LINEN SHORTS
£55.00 £25.00
SALE
#color_Olive Green
THE LINEN SHORTS
£55.00 £25.00
SALE
#color_Black
THE CLASSIC SUEDE SLIP ON
£110.00 £65.00
SALE
#color_Grey
THE CLASSIC SUEDE SLIP ON
£110.00 £65.00
SALE
#color_Tan
THE CLASSIC SUEDE SLIP ON
£110.00 £65.00
#color_Light Beige
THE CLASSIC LOW LOAFER
£110.00 £85.00
#color_black
THE CLASSIC LOW LOAFER
£110.00 £85.00
#color_Taupe
THE CLASSIC LOW LOAFER
£110.00 £85.00
#color_Navy Blue
THE CLASSIC LOW LOAFER
£110.00 £85.00
#color_Mild Blue
THE CLASSIC LOW LOAFER
£110.00 £85.00
SALE
#color_Black
THE REGULAR BUTTON POLO
£40.00 £20.00
SALE
#color_Light Blue
THE REGULAR BUTTON POLO
£40.00 £20.00
SALE
#color_White
THE REGULAR BUTTON POLO
£40.00 £20.00
SALE
#color_Light Grey
THE DARIO SHORTS
£50.00 £20.00
SALE
#color_Black
THE DARIO SHORTS
£50.00 £20.00
SALE
#color_Beige
THE DARIO SHORTS
£50.00 £20.00
SALE
#color_White Sand
THE DARIO SHORTS
£50.00 £20.00
SALE
THE DARIO SHORTS
THE DARIO SHORTS
£50.00 £20.00
SALE
#color_Black
THE PAVIO TRAINER
£105.00 £80.00
SALE
#color_White
THE PAVIO TRAINER
£105.00 £80.00
SALE
#color_Grey
THE PAVIO TRAINER
£105.00 £80.00

SHOP OUR TOP CATEGORIES

POLOS & T-SHIRTS

SHORTS

TROUSERS

SHIRTS

SWEATER EDIT

Made to feel good, made to last.

SHOP NOW

FOOTWEAR

Step up your style for any occasion with our curated selection of footwear.

SHOP ALL
#color_Light Beige
THE CLASSIC LOW LOAFER
£110.00 £85.00
#color_black
THE CLASSIC LOW LOAFER
£110.00 £85.00
#color_Taupe
THE CLASSIC LOW LOAFER
£110.00 £85.00
#color_Navy Blue
THE CLASSIC LOW LOAFER
£110.00 £85.00
#color_Mild Blue
THE CLASSIC LOW LOAFER
£110.00 £85.00
SALE
#color_Black
THE PAVIO TRAINER
£105.00 £80.00
SALE
#color_White
THE PAVIO TRAINER
£105.00 £80.00
SALE
#color_Grey
THE PAVIO TRAINER
£105.00 £80.00
#color_Taupe
THE CLASSIC SUEDE TRAINER
£105.00 £75.00
#color_Grey
THE CLASSIC SUEDE TRAINER
£105.00 £75.00
#color_Black
THE CLASSIC SUEDE TRAINER
£105.00 £75.00
#color_Dark Grey
THE CLASSIC SUEDE TRAINER
£105.00 £75.00
SALE
#color_Black
THE RENO RUNNER
£120.00 £85.00
SALE
#color_White
THE RENO RUNNER
£120.00 £85.00
SALE
#color_Grey
THE RENO RUNNER
£120.00 £85.00
SALE
#color_Black
THE AREZZO RUNNER
£130.00 £65.00
SALE
#color_White
THE AREZZO RUNNER
£130.00 £65.00
SALE
#color_Dark Grey
THE AREZZO RUNNER
£130.00 £65.00
SALE
#color_Ash
THE AREZZO RUNNER
£130.00 £65.00
SALE
#color_White
THE PRIMO TRAINER
£115.00 £50.00
SALE
#color_Black
THE PRIMO TRAINER
£115.00 £50.00
SALE
#color_Black
THE CLASSIC LEATHER TRAINER
£99.95 £84.95
SALE
#color_White
THE CLASSIC LEATHER TRAINER
£99.95 £84.95
SALE
#color_Black
THE CLASSIC SUEDE SLIP ON
£110.00 £65.00
SALE
#color_Grey
THE CLASSIC SUEDE SLIP ON
£110.00 £65.00
SALE
#color_Tan
THE CLASSIC SUEDE SLIP ON
£110.00 £65.00

BUILT TO FIT

At ICON, we craft premium menswear that balances quiet confidence with standout style - blending streetwear edge and refined design in pieces made to fit, move, and feel effortless all day.

EXPLORE NOW